Trademark and Trade Dress Procurement

Practices

Our firm has a wealth of experience in assisting clients with the selection, searching, and registration of trademarks around the world. We understand that trademark selection and searching must be integrated synergistically with marketing. We have wide-ranging experience in cancellations, oppositions and concurrent use proceedings. We are committed to coordinating trademark prosecution and registration practice with the real-life needs of our clients, especially in the areas of advertising, package design, and trade dress. We believe that sensitivity to trademark issues enhances not only the value of trademarks, domain names, and trade dress to a company, but also the impact and power of its advertising and marketing. Our firm has experience in international brand launchings in which we have assisted our clients in the selection of brands that will be used around the world and require not only the understanding of different laws and legal systems, but also require a sensitivity to cultural implications of brands in different countries and regions. Our attorneys are familiar with trademark law in many jurisdictions including the European Union where we have successfully guided our clients through opposition and cancellation proceedings. We also have extensive experience with the Madrid Protocol, which can make broad international filing programs much more compatible with budgetary needs.

In today’s technological marketplace, trademark strategies must be integrated with domain name ownership. We have extensive experience in UDRP proceedings and in transactions involving domain names. As part of our clients’ comprehensive trademark strategy, we help formulate corporate trademark policies and offer our clients training in proper trademark usage. We also review our clients’ advertising and marketing materials for legal compliance, as well as suggest strategies to enhance trademark assets. Our firm has extensive experience in domestic and international licensing of trademarks from both the trademark owner’s and licensee’s perspectives. Our goal is always to maintain strong intellectual property protection and to enhance business goals.

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