Industries Artificial Intelligence & Blockchain AI drives cutting-edge industries like pharma, robotics, medical devices, green energy, and autonomous vehicles. Lerner David has been advising clients across many industries on how to leverage their innovations in AI and blockchain. Industries Automotive & Aerospace With collective backgrounds and industry experience touching on mechanical, electrical and chemical engineering, as well as considerable computer science and artificial intelligence experience, Lerner David has been instrumental in protecting and enforcing intellectual property rights in the automotive and aerospace industries. Our attorneys understand the competition for innovation in these industries and leverage that recognition to yield valuable intellectual property. Industries Cannabis The cannabis industry provides unique challenges with regard to intellectual property, as it is important to have a grasp of the nuances surrounding federal IP protection in a grey market industry, and how this interfaces with state licensing issues and practices. Obtaining protection on a federal level is the first portion of this, and then properly licensing and otherwise leveraging this protection is the other side of that coin. Our attorneys understand the metes and bounds of what is possible in terms of protection, and work diligently with our clients to provide as much value as possible. Industries Chemical & Material Science For nearly a half century, Lerner David has played an active role in the chemical and material science industries. By using our extensive scientific background and industry experience, along with contemporary legal principles, our attorneys counsel Fortune 500 companies as well as start-ups entities. Industries Clean Energy From lithium-ion batteries for electric vehicles to wind turbines in the ocean, the clean energy industry boasts some of the most recognizable products in the world. For more than 20 years, Lerner David has played an active role in the clean energy industry. Industries Computing Systems, Software & Electronics As far back as the innovation of the basic laser by Gordon Gould, the protection and enforcement of which Lerner David was intimately involved, we have represented clients at the forefront of complex electronics and computer technology. Today, its roster of clients includes some of the most innovative and successful e-commerce and consumer electronics companies. Industries Consumer Goods With decades of experience in consumer goods in retail and wholesale areas, Lerner David understands the life cycle of its clients' products and the positioning of products in the marketplace to help clients in maximizing brand value and monetize assets. Industries Medical Devices Consistent with Lerner David's overall practice, we have not confined our practice in the medical device arena to just one aspect of intellectual property. Our attorneys and paralegal professionals have teamed with medical device clients in every single area of intellectual property. From procurement to litigation, our firm's full-service IP practice is fully utilized in a significant manner in what has become the largest industry we represent. Industries Pharmaceutical & Life Sciences Lerner David was among the first law firms to represent pharmaceutical companies in Hatch-Waxman litigation, and from our long-standing relationship with the industry, our pharma and life sciences practice has grown to become varied and complex.
Over 50 Years of InnovationFor the past five decades, Lerner David has thrived as an intellectual property boutique dealing with all aspects of IP. IP is not just our specialty; it is our passion and purpose. We assist a diverse client base at the forefront of the Fourth Industrial Revolution (4IR), protecting groundbreaking technologies from AI to 3D printing; renewable energy to autonomous vehicles; FinTech to telecommunications; pharmaceuticals to life-saving medical therapies. We safeguard some of the world’s leading brands. And we fight for our clients’ rights before the courts and administrative tribunals of the world. As the world enters 4IR and we embark on our next 50 years, Lerner David stands at the ready to help innovators protect and bring tomorrow’s emerging technologies to life today. TimelinePractices
Over 50 Years of InnovationFor the past five decades, Lerner David has thrived as an intellectual property boutique dealing with all aspects of IP. IP is not just our specialty; it is our passion and purpose. We assist a diverse client base at the forefront of the Fourth Industrial Revolution (4IR), protecting groundbreaking technologies from AI to 3D printing; renewable energy to autonomous vehicles; FinTech to telecommunications; pharmaceuticals to life-saving medical therapies. We safeguard some of the world’s leading brands. And we fight for our clients’ rights before the courts and administrative tribunals of the world. As the world enters 4IR and we embark on our next 50 years, Lerner David stands at the ready to help innovators protect and bring tomorrow’s emerging technologies to life today. TimelinePractices
Over 50 Years of InnovationFor the past five decades, Lerner David has thrived as an IP boutique where IP is not just our specialty; it is our passion and purpose. We assist a diverse client base at the forefront of medical devices to AI; renewable energy to autonomous vehicles; FinTech to telecommunications; pharmaceuticals to life-saving medical therapies. We safeguard some of the world’s leading brands. And we fight for our clients’ rights before the courts and administrative tribunals of the world. As we embark on our next 50 years, Lerner David stands at the ready to help innovators protect and bring tomorrow’s emerging technologies to life. TimelinePractices
Over 50 Years of InnovationFor the past five decades, Lerner David has thrived as an IP boutique where IP is not just our specialty; it is our passion and purpose. We assist a diverse client base at the forefront of medical devices to AI; renewable energy to autonomous vehicles; FinTech to telecommunications; pharmaceuticals to life-saving medical therapies. We safeguard some of the world’s leading brands. And we fight for our clients’ rights before the courts and administrative tribunals of the world. As we embark on our next 50 years, Lerner David stands at the ready to help innovators protect and bring tomorrow’s emerging technologies to life. TimelinePractices
Over 50 Years of InnovationFor the past five decades, Lerner David has thrived as an IP boutique where IP is not just our specialty; it is our passion and purpose. We assist a diverse client base at the forefront of medical devices to AI; renewable energy to autonomous vehicles; FinTech to telecommunications; pharmaceuticals to life-saving medical therapies. We safeguard some of the world’s leading brands. And we fight for our clients’ rights before the courts and administrative tribunals of the world. As we embark on our next 50 years, Lerner David stands at the ready to help innovators protect and bring tomorrow’s emerging technologies to life. TimelinePractices
Over 50 Years of InnovationFor the past five decades, Lerner David has thrived as an IP boutique where IP is not just our specialty; it is our passion and purpose. We assist a diverse client base at the forefront of medical devices to AI; renewable energy to autonomous vehicles; FinTech to telecommunications; pharmaceuticals to life-saving medical therapies. We safeguard some of the world’s leading brands. And we fight for our clients’ rights before the courts and administrative tribunals of the world. As we embark on our next 50 years, Lerner David stands at the ready to help innovators protect and bring tomorrow’s emerging technologies to life. TimelinePractices
Over 50 Years of InnovationFor the past five decades, Lerner David has thrived as an IP boutique where IP is not just our specialty; it is our passion and purpose. We assist a diverse client base at the forefront of medical devices to AI; renewable energy to autonomous vehicles; FinTech to telecommunications; pharmaceuticals to life-saving medical therapies. We safeguard some of the world’s leading brands. And we fight for our clients’ rights before the courts and administrative tribunals of the world. As we embark on our next 50 years, Lerner David stands at the ready to help innovators protect and bring tomorrow’s emerging technologies to life. TimelinePractices
Over 50 Years of InnovationFor the past five decades, Lerner David has thrived as an IP boutique where IP is not just our specialty; it is our passion and purpose. We assist a diverse client base at the forefront of medical devices to AI; renewable energy to autonomous vehicles; FinTech to telecommunications; pharmaceuticals to life-saving medical therapies. We safeguard some of the world’s leading brands. And we fight for our clients’ rights before the courts and administrative tribunals of the world. As we embark on our next 50 years, Lerner David stands at the ready to help innovators protect and bring tomorrow’s emerging technologies to life. TimelinePractices
Over 50 Years of InnovationFor the past five decades, Lerner David has thrived as an IP boutique where IP is not just our specialty; it is our passion and purpose. We assist a diverse client base at the forefront of medical devices to AI; renewable energy to autonomous vehicles; FinTech to telecommunications; pharmaceuticals to life-saving medical therapies. We safeguard some of the world’s leading brands. And we fight for our clients’ rights before the courts and administrative tribunals of the world. As we embark on our next 50 years, Lerner David stands at the ready to help innovators protect and bring tomorrow’s emerging technologies to life. TimelinePractices
Over 50 Years of InnovationFor the past five decades, Lerner David has thrived as an IP boutique where IP is not just our specialty; it is our passion and purpose. We assist a diverse client base at the forefront of medical devices to AI; renewable energy to autonomous vehicles; FinTech to telecommunications; pharmaceuticals to life-saving medical therapies. We safeguard some of the world’s leading brands. And we fight for our clients’ rights before the courts and administrative tribunals of the world. As we embark on our next 50 years, Lerner David stands at the ready to help innovators protect and bring tomorrow’s emerging technologies to life. TimelinePractices
Over 50 Years of InnovationFor the past five decades, Lerner David has thrived as an IP boutique where IP is not just our specialty; it is our passion and purpose. We assist a diverse client base at the forefront of medical devices to AI; renewable energy to autonomous vehicles; FinTech to telecommunications; pharmaceuticals to life-saving medical therapies. We safeguard some of the world’s leading brands. And we fight for our clients’ rights before the courts and administrative tribunals of the world. As we embark on our next 50 years, Lerner David stands at the ready to help innovators protect and bring tomorrow’s emerging technologies to life. TimelinePractices
Over 50 Years of InnovationFor the past five decades, Lerner David has thrived as an IP boutique where IP is not just our specialty; it is our passion and purpose. We assist a diverse client base at the forefront of medical devices to AI; renewable energy to autonomous vehicles; FinTech to telecommunications; pharmaceuticals to life-saving medical therapies. We safeguard some of the world’s leading brands. And we fight for our clients’ rights before the courts and administrative tribunals of the world. As we embark on our next 50 years, Lerner David stands at the ready to help innovators protect and bring tomorrow’s emerging technologies to life. TimelinePractices
Over 50 Years of InnovationFor the past five decades, Lerner David has thrived as an IP boutique where IP is not just our specialty; it is our passion and purpose. We assist a diverse client base at the forefront of medical devices to AI; renewable energy to autonomous vehicles; FinTech to telecommunications; pharmaceuticals to life-saving medical therapies. We safeguard some of the world’s leading brands. And we fight for our clients’ rights before the courts and administrative tribunals of the world. As we embark on our next 50 years, Lerner David stands at the ready to help innovators protect and bring tomorrow’s emerging technologies to life. TimelinePractices
Over 50 Years of InnovationFor the past five decades, Lerner David has thrived as an IP boutique where IP is not just our specialty; it is our passion and purpose. We assist a diverse client base at the forefront of medical devices to AI; renewable energy to autonomous vehicles; FinTech to telecommunications; pharmaceuticals to life-saving medical therapies. We safeguard some of the world’s leading brands. And we fight for our clients’ rights before the courts and administrative tribunals of the world. As we embark on our next 50 years, Lerner David stands at the ready to help innovators protect and bring tomorrow’s emerging technologies to life. TimelinePractices
Over 50 Years of InnovationFor the past five decades, Lerner David has thrived as an IP boutique where IP is not just our specialty; it is our passion and purpose. We assist a diverse client base at the forefront of medical devices to AI; renewable energy to autonomous vehicles; FinTech to telecommunications; pharmaceuticals to life-saving medical therapies. We safeguard some of the world’s leading brands. And we fight for our clients’ rights before the courts and administrative tribunals of the world. As we embark on our next 50 years, Lerner David stands at the ready to help innovators protect and bring tomorrow’s emerging technologies to life. TimelinePractices
Over 50 Years of InnovationFor the past five decades, Lerner David has thrived as an IP boutique where IP is not just our specialty; it is our passion and purpose. We assist a diverse client base at the forefront of medical devices to AI; renewable energy to autonomous vehicles; FinTech to telecommunications; pharmaceuticals to life-saving medical therapies. We safeguard some of the world’s leading brands. And we fight for our clients’ rights before the courts and administrative tribunals of the world. As we embark on our next 50 years, Lerner David stands at the ready to help innovators protect and bring tomorrow’s emerging technologies to life. TimelinePractices
Over 50 Years of InnovationFor the past five decades, Lerner David has thrived as an IP boutique where IP is not just our specialty; it is our passion and purpose. We assist a diverse client base at the forefront of medical devices to AI; renewable energy to autonomous vehicles; FinTech to telecommunications; pharmaceuticals to life-saving medical therapies. We safeguard some of the world’s leading brands. And we fight for our clients’ rights before the courts and administrative tribunals of the world. As we embark on our next 50 years, Lerner David stands at the ready to help innovators protect and bring tomorrow’s emerging technologies to life. TimelinePractices
Over 50 Years of InnovationFor the past five decades, Lerner David has thrived as an IP boutique where IP is not just our specialty; it is our passion and purpose. We assist a diverse client base at the forefront of medical devices to AI; renewable energy to autonomous vehicles; FinTech to telecommunications; pharmaceuticals to life-saving medical therapies. We safeguard some of the world’s leading brands. And we fight for our clients’ rights before the courts and administrative tribunals of the world. As we embark on our next 50 years, Lerner David stands at the ready to help innovators protect and bring tomorrow’s emerging technologies to life. TimelinePractices
Over 50 Years of InnovationFor the past five decades, Lerner David has thrived as an IP boutique where IP is not just our specialty; it is our passion and purpose. We assist a diverse client base at the forefront of medical devices to AI; renewable energy to autonomous vehicles; FinTech to telecommunications; pharmaceuticals to life-saving medical therapies. We safeguard some of the world’s leading brands. And we fight for our clients’ rights before the courts and administrative tribunals of the world. As we embark on our next 50 years, Lerner David stands at the ready to help innovators protect and bring tomorrow’s emerging technologies to life. TimelinePractices
Over 50 Years of InnovationFor the past five decades, Lerner David has thrived as an IP boutique where IP is not just our specialty; it is our passion and purpose. We assist a diverse client base at the forefront of medical devices to AI; renewable energy to autonomous vehicles; FinTech to telecommunications; pharmaceuticals to life-saving medical therapies. We safeguard some of the world’s leading brands. And we fight for our clients’ rights before the courts and administrative tribunals of the world. As we embark on our next 50 years, Lerner David stands at the ready to help innovators protect and bring tomorrow’s emerging technologies to life. TimelinePractices
Over 50 Years of InnovationFor the past five decades, Lerner David has thrived as an IP boutique where IP is not just our specialty; it is our passion and purpose. We assist a diverse client base at the forefront of medical devices to AI; renewable energy to autonomous vehicles; FinTech to telecommunications; pharmaceuticals to life-saving medical therapies. We safeguard some of the world’s leading brands. And we fight for our clients’ rights before the courts and administrative tribunals of the world. As we embark on our next 50 years, Lerner David stands at the ready to help innovators protect and bring tomorrow’s emerging technologies to life. TimelinePractices
Over 50 Years of InnovationFor the past five decades, Lerner David has thrived as an IP boutique where IP is not just our specialty; it is our passion and purpose. We assist a diverse client base at the forefront of medical devices to AI; renewable energy to autonomous vehicles; FinTech to telecommunications; pharmaceuticals to life-saving medical therapies. We safeguard some of the world’s leading brands. And we fight for our clients’ rights before the courts and administrative tribunals of the world. As we embark on our next 50 years, Lerner David stands at the ready to help innovators protect and bring tomorrow’s emerging technologies to life. TimelinePractices
Over 50 Years of InnovationFor the past five decades, Lerner David has thrived as an IP boutique where IP is not just our specialty; it is our passion and purpose. We assist a diverse client base at the forefront of medical devices to AI; renewable energy to autonomous vehicles; FinTech to telecommunications; pharmaceuticals to life-saving medical therapies. We safeguard some of the world’s leading brands. And we fight for our clients’ rights before the courts and administrative tribunals of the world. As we embark on our next 50 years, Lerner David stands at the ready to help innovators protect and bring tomorrow’s emerging technologies to life. TimelinePractices
Over 50 Years of InnovationFor the past five decades, Lerner David has thrived as an IP boutique where IP is not just our specialty; it is our passion and purpose. We assist a diverse client base at the forefront of medical devices to AI; renewable energy to autonomous vehicles; FinTech to telecommunications; pharmaceuticals to life-saving medical therapies. We safeguard some of the world’s leading brands. And we fight for our clients’ rights before the courts and administrative tribunals of the world. As we embark on our next 50 years, Lerner David stands at the ready to help innovators protect and bring tomorrow’s emerging technologies to life. TimelinePractices
Over 50 Years of InnovationFor the past five decades, Lerner David has thrived as an IP boutique where IP is not just our specialty; it is our passion and purpose. We assist a diverse client base at the forefront of medical devices to AI; renewable energy to autonomous vehicles; FinTech to telecommunications; pharmaceuticals to life-saving medical therapies. We safeguard some of the world’s leading brands. And we fight for our clients’ rights before the courts and administrative tribunals of the world. As we embark on our next 50 years, Lerner David stands at the ready to help innovators protect and bring tomorrow’s emerging technologies to life. TimelinePractices
Over 50 Years of InnovationFor the past five decades, Lerner David has thrived as an IP boutique where IP is not just our specialty; it is our passion and purpose. We assist a diverse client base at the forefront of medical devices to AI; renewable energy to autonomous vehicles; FinTech to telecommunications; pharmaceuticals to life-saving medical therapies. We safeguard some of the world’s leading brands. And we fight for our clients’ rights before the courts and administrative tribunals of the world. As we embark on our next 50 years, Lerner David stands at the ready to help innovators protect and bring tomorrow’s emerging technologies to life. TimelinePractices
Over 50 Years of InnovationFor the past five decades, Lerner David has thrived as an IP boutique where IP is not just our specialty; it is our passion and purpose. We assist a diverse client base at the forefront of medical devices to AI; renewable energy to autonomous vehicles; FinTech to telecommunications; pharmaceuticals to life-saving medical therapies. We safeguard some of the world’s leading brands. And we fight for our clients’ rights before the courts and administrative tribunals of the world. As we embark on our next 50 years, Lerner David stands at the ready to help innovators protect and bring tomorrow’s emerging technologies to life. TimelinePractices
Over 50 Years of InnovationFor the past five decades, Lerner David has thrived as an IP boutique where IP is not just our specialty; it is our passion and purpose. We assist a diverse client base at the forefront of medical devices to AI; renewable energy to autonomous vehicles; FinTech to telecommunications; pharmaceuticals to life-saving medical therapies. We safeguard some of the world’s leading brands. And we fight for our clients’ rights before the courts and administrative tribunals of the world. As we embark on our next 50 years, Lerner David stands at the ready to help innovators protect and bring tomorrow’s emerging technologies to life. TimelinePractices
Over 50 Years of InnovationFor the past five decades, Lerner David has thrived as an IP boutique where IP is not just our specialty; it is our passion and purpose. We assist a diverse client base at the forefront of medical devices to AI; renewable energy to autonomous vehicles; FinTech to telecommunications; pharmaceuticals to life-saving medical therapies. We safeguard some of the world’s leading brands. And we fight for our clients’ rights before the courts and administrative tribunals of the world. As we embark on our next 50 years, Lerner David stands at the ready to help innovators protect and bring tomorrow’s emerging technologies to life. TimelinePractices
Over 50 Years of InnovationFor the past five decades, Lerner David has thrived as an IP boutique where IP is not just our specialty; it is our passion and purpose. We assist a diverse client base at the forefront of medical devices to AI; renewable energy to autonomous vehicles; FinTech to telecommunications; pharmaceuticals to life-saving medical therapies. We safeguard some of the world’s leading brands. And we fight for our clients’ rights before the courts and administrative tribunals of the world. As we embark on our next 50 years, Lerner David stands at the ready to help innovators protect and bring tomorrow’s emerging technologies to life. TimelinePractices
Over 50 Years of InnovationFor the past five decades, Lerner David has thrived as an IP boutique where IP is not just our specialty; it is our passion and purpose. We assist a diverse client base at the forefront of medical devices to AI; renewable energy to autonomous vehicles; FinTech to telecommunications; pharmaceuticals to life-saving medical therapies. We safeguard some of the world’s leading brands. And we fight for our clients’ rights before the courts and administrative tribunals of the world. As we embark on our next 50 years, Lerner David stands at the ready to help innovators protect and bring tomorrow’s emerging technologies to life. TimelinePractices
Over 50 Years of InnovationFor the past five decades, Lerner David has thrived as an IP boutique where IP is not just our specialty; it is our passion and purpose. We assist a diverse client base at the forefront of medical devices to AI; renewable energy to autonomous vehicles; FinTech to telecommunications; pharmaceuticals to life-saving medical therapies. We safeguard some of the world’s leading brands. And we fight for our clients’ rights before the courts and administrative tribunals of the world. As we embark on our next 50 years, Lerner David stands at the ready to help innovators protect and bring tomorrow’s emerging technologies to life. TimelinePractices
Over 50 Years of InnovationFor the past five decades, Lerner David has thrived as an IP boutique where IP is not just our specialty; it is our passion and purpose. We assist a diverse client base at the forefront of medical devices to AI; renewable energy to autonomous vehicles; FinTech to telecommunications; pharmaceuticals to life-saving medical therapies. We safeguard some of the world’s leading brands. And we fight for our clients’ rights before the courts and administrative tribunals of the world. As we embark on our next 50 years, Lerner David stands at the ready to help innovators protect and bring tomorrow’s emerging technologies to life. TimelinePractices
Over 50 Years of InnovationFor the past five decades, Lerner David has thrived as an IP boutique where IP is not just our specialty; it is our passion and purpose. We assist a diverse client base at the forefront of medical devices to AI; renewable energy to autonomous vehicles; FinTech to telecommunications; pharmaceuticals to life-saving medical therapies. We safeguard some of the world’s leading brands. And we fight for our clients’ rights before the courts and administrative tribunals of the world. As we embark on our next 50 years, Lerner David stands at the ready to help innovators protect and bring tomorrow’s emerging technologies to life. TimelinePractices
Helping Clients Succeed Lerner David Gets Appeal Dismissed, Preserving Win Against Preliminary Injunction Motion Claiming trademark infringement, unfair competition, and breach of contract, Osram Sylvania, Inc. (“OSI”) filed a complaint on November 23, 2020 in the Southern District of New York against Lerner David client Ledvance, LLC (“Ledvance”). OSI moved for a preliminary injunction, arguing that Ledvance, which held a license from OSI, simultaneously breached its license agreement and infringed OSI’s mark by selling licensed products through an Amazon Store. Lerner David vigorously opposed the motion, emphasizing that OSI had not proven the harm necessary to support a preliminary injunction. On Janu... New Jersey State Appeals Court Affirms Rutgers’ Victory in Open Public Records Act Lawsuit A New Jersey state appeals court affirmed the dismissal of a state Open Public Records Act (“OPRA”) lawsuit against Rutgers. In this case, the plaintiff sought copies of Rutgers’ footage of a football game (referred to as “All-22” footage) against Pennsylvania State University. Rutgers denied plaintiff’s request for the videos on the basis that it was not permitted to share the videos with the public. Rutgers is a party to an agreement among other members of the NCAA Football Big Ten Conference to exchange their All-22 video footage, which also prohibits public dissemination of the videos. The... Lerner David Obtains Favorable Settlement for Tama Group at International Trade Commission Lerner David helped Tama successfully protect its patented product from copycat products. In partnership with John Deere, Tama Group accepted the challenge to help American farmers improve mechanical cotton harvesting. The result was TamaWrap™, a patented line of cotton bale wraps. When a Chinese competitor created a copy and tried to sell it in the US, Tama hired Lerner David. An ITC action was filed to prevent importation and sale of these copycat products. After an 18-month investigation, Tama received a favorable decision in an Initial Determination as to patent infringement, which led t... Second Circuit Affirms Pepsi’s Victory in Super Bowl Commercial Case The Second Circuit issued a ruling affirming a decision of the Southern District of New York that granted Pepsi summary judgment in a case relating to its popular 2016 Super Bowl commercial. That commercial was entitled the “Joy of Dance” and featured Janelle Monae. The Court found that the district court correctly determined that Pepsi’s commercial did not copy any protectable elements from plaintiff. The Court also recognized that Pepsi’s 2001 “Now and Then” commercial with Britney Spears had previously featured the idea of a “performer moving through various time periods or musical style... More Successes
DecIPhered® Subscribe DecIPhered® is our IP Newsletter to keep you up-to-date on prominent IP issues. Supreme Court Issues Huge Ruling On Registering Names of Living Persons June 2024 The U.S. Supreme Court, in Vidal v. Elster, No. 22-704 (June 13, 2024), unanimously ruled that the U.S. Patent and Trademark Office did not violate applicant Steve Elster’s First Amendment... USPTO Provides Updated Guidance on Obviousness Determinations May 2024 The United States Patent and Trademark Office (USPTO) recently issued guidance (the “Guidance”) outlining what is required when making an obviousness determination under 35 U.S.C. ... USPTO Provides Guidance on Inventorship of AI-Assisted Inventions February 2024 The United States Patent and Trademark Office (USPTO) recently issued guidance on how the USPTO will determine inventorship for artificial intelligence (AI)-assisted inventions (the... What Your Business Needs to Know about the New Jersey Data Privacy Act February 2024 New Jersey took a giant leap in pursuit of protecting consumers with the passage of the New Jersey Data Privacy Act (NJDPA) set to become effective January 15, 2025. Here's what you... More DecIPhered