Maximizing IP Assets
The breadth of Bruce Sales’ client roster has given him great insight into the nexus of intellectual property assets and the needs of clients to achieve business goals. Understanding this relationship allows him to formulate pragmatic business solutions and legal gambits that accelerate the discovery of solutions to difficult business problems. Bruce also uses his insight to structure and implement global intellectual property policies that are designed to maximize the value of his clients’ IP assets.
Bruce has worked across all spectra of intellectual property for over 30 years. His vast experience allows him to evaluate and formulate strategies that mitigate risk to the lowest reasonable point. However, Bruce understands that some level of risk is inherent in any successful business and Bruce’s talents include guiding clients on when acceptance of such risk is the smart play. Clients have noted his skill in balancing business and legal considerations.
Bruce’s knowledge of asset growth and risk modulation is global in scope. His global marketplace knowledge, enhanced by his experience heading the firm’s China office, permits Bruce to put the many pieces of the intellectual property puzzle into place in order to create a unified and global intellectual property portfolio.
Bruce’s goal is to avoid adversarial confrontations, but sometimes confrontations cannot be prevented. In these instances, Bruce’s expertise in adversarial matters before the U.S. Patent and Trademark Office, the U.S. court system, and forums throughout the world, has allowed him to push contentious matters in directions that foster clients’ goals. He does this by not fighting battles merely because they can be won, but fighting the battles that need to be won to achieve client goals.
You can catch more flies with honey than with vinegar. Bruce’s decades of experience have repeatedly shown how true that aphorism is. Clients admire Bruce’s forthrightness in advocating their positions during negotiations, but doing so in a way that respects the other side. Bruce doesn’t do this to be liked, but because respect for the other side and understanding its needs will lead more quickly to settlement if a settlement is possible.
Bruce has been recognized over and over again for his legal skills. This is true not only in his home state of New Jersey, but nationally and internationally as exemplified by his listing in Chambers USA for 11 years, multi‑year recognition in IAM 1000 The World’s Leading Patent Professionals and WTR 1000 The World’s Leading Trademark Professionals, and Managing Intellectual Property.